Christopher E. Mead, Marketing Director of Gallagher, said the success of the partnership has made Gallagher a household name.
“Gallagher Premiership Rugby is a league like no other; its combination of high octane action and intense competition continues to attract a growing following in the UK and around the world, ”said Mead. “This has allowed the Gallagher brand to take hold in millions of new homes and businesses, leading to a better understanding of what we do and how we can help individuals and organizations manage personal and business risk. “
The two teamed up in 2018, with Gallagher taking official sponsorship from Aviva. Since then, Gallagher Premiership Rugby has “never been so fascinating and exciting as it is today”, according to Mark Brittain, Commercial Director of Premiership Rugby.
“In what has undoubtedly been a testing period for the sports industry, Gallagher has proven to be a strong ally and a responsive partner ready to tackle head-on the challenges that the global pandemic has posed to the sports community. rugby, ”said Brittain.
The renewal comes the day after tickets for the Gallagher Premiership rugby final for the 2021-22 season were released to the public, as fans are about to return to the stadium.
“Being able to welcome fans, including our own colleagues and Gallagher customers, to the stadiums has been brilliant and has reminded us powerfully how sport can bring people and communities together,” said Mead.